Harvard Business Review
See below for blog posts, case studies, article downloads, infographics, podcast, and video.
An introduction to Account Based Marketing (ABM)
The “Data” – how to get started in ABM
Content & Channels: rolling out an ABM program
Why is everybody talking about ABM?
How personalizing content improved service provider email & open
rate by 37%.
How a start-up company, increased awareness and opportunities by
69% by focusing on the right accounts.
How a small company, used content to turn a
low value niche customer base into US$1.5 million in pipeline sales
Five case studies on best uses of ABM