OMJ MEDIA

Everybody in your organization now seems to think it is important to reach c-level executives (CXO's) directly with your marketing...

Rather than write a full article on the subject these are the show notes from a recent webinar on the subject that capture the essential...

Many of my clients have been telling me they are reducing the number of events they are doing in a year. Many of them are focusing now on...

I have called this Micro Targeting because my marketing clients target beyond filters such as: market, industry and in the Account Based...

When I say everybody.....I mean almost everybody........ in B2B marketing at least! ​ First off though, what do we mean by ABM or Account...

What is Advocacy Marketing? ​ Simply put, advocacy marketing is a form of marketing that encourages existing customers to talk about your...