Jeremy Orritt
How to reach, engage and create opportunities with c-level executives in B2B?
Everybody in your organization now seems to think it is important to reach c-level executives (CXO's) directly with your marketing...
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Jeremy Orritt
- Mar 22, 2020
- 2 min
How to improve the performance of your webinar
Rather than write a full article on the subject these are the show notes from a recent webinar on the subject that capture the essential...
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Jeremy Orritt
- Dec 2, 2019
- 3 min
Following up event prospects
Many of my clients have been telling me they are reducing the number of events they are doing in a year. Many of them are focusing now on...
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Jeremy Orritt
- Jul 8, 2019
- 4 min
How targeted can you be in B2B advertising – Micro Targeting
I have called this Micro Targeting because my marketing clients target beyond filters such as: market, industry and in the Account Based...
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Jeremy Orritt
- Nov 22, 2018
- 6 min
Why is everybody talking about Account Based Marketing (ABM)
When I say everybody.....I mean almost everybody........ in B2B marketing at least! First off though, what do we mean by ABM or Account...
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Jeremy Orritt
- May 31, 2018
- 4 min
ADVOCACY MARKETING FOR B2B
What is Advocacy Marketing? Simply put, advocacy marketing is a form of marketing that encourages existing customers to talk about your...
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