DEVELOPING INNOVATIVE STRATEGIES
BETTER RESULTS FOR B2B ADVERTISERS
OMJ Media have been working with clients in Asia Pacific for almost 20 years to help them get a better return from their advertising . By working with leading business publishing brands, such as the Harvard Business Review, we are able to offer unique media and content programs to help clients in their B2B campaigns reach, and engage with, the most senior level executives and influencers, globally or in Asia.
HARVARD BUSINESS REVIEW
For over 100 years, Harvard Business Review has been the premier source of the most innovative ideas in business, management, and leadership. Business leaders value Harvard Business Review for its distinctive mix of expert insight, incisive analysis of management issues, and reputation for launching game-changing ideas. As the unparalleled source for the latest in smart business thinking, Harvard Business Review provides executives around the world with insights and best practices to help lead themselves and their organizations more effectively and to make a positive impact
ADVOCACY MARKETING FOR B2B
Jeremy Orritt, OMJ Media
What is Advocacy Marketing? Simply put: a form of marketing that emphasizes getting existing customers to talk about the company and its products or services. Data suggests reaching out to customers to help promote your brand is becoming more important. LinkedIn research found that 84% of B2B buyers now start the buying process with referrals.
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